Solmara: selling a tower that doesn't exist

Solmara Residences is fictional. It's a self-initiated concept project by Riv Lux Media, labelled as such on every page of the build. Nothing in it depicts a real person, place, or development. We will never publicly redesign a real developer's project in order to pitch them.

The problem developers actually have

A pre-construction tower has to sell before it exists. The buyer can't tour it or stand on the balcony looking at the water, and there's nothing yet to photograph. And the developer usually can't start building until the bank sees enough presale evidence to release the construction loan.

So the entire sale runs on synthetic material: renders, floor plates, price sheets, a promise. The industry's answer has been a PDF brochure and a contact form.

Meanwhile, the full presale digital stack (brand, launch site, sales gallery, portals) is quoted at $40,000–$120,000 per launch, and developers launch repeatedly. The budget is real. The output usually isn't good.

What we built instead

A cinematic arrival. A scroll-driven Three.js sequence: dawn mist over the ocean, the tower resolving out of a blueprint ghost and assembling floor by floor into golden hour, then windows igniting at night. It renders in real-time WebGL because roughly 70% of these buyers are browsing on a phone, and a 40MB video clip is not a strategy.

A 3D unit explorer with 92 pickable residences. You can orbit the building, slice it down to a single floor, and tap any unit. Availability is status-coloured. The finder filters (beds, price band, exposure, available-only) work on the 3D model itself and dim it in sync. Each unit opens a detail sheet with a schematic floor plan, square feet in English and square metres in Spanish, and a true view-from-this-floor vista: what floor 26 actually sees.

A launch-day simulation. The most persuasive sixty seconds in the whole build. Eighteen units flip in a staggered run, penthouses and oceanfront first because that's how they really go, with buyer-city notifications ("26C reserved · Guadalajara"), a running gold counter, and a pulse through the 3D model on every flip. You can watch sales velocity before the launch happens, and that's exactly what a developer needs to show a lender.

A reserve flow that follows patterns buyers already know. The unit summary stays pinned to the top. Then come date chips, time chips, a contact step that recaps the slot and lets you edit it, and a green-check confirmation. The language talks about a refundable hold throughout, there's a WhatsApp concierge route, and the reservation agreement arrives for e-signature.

Bilingual from the first line. Pre-construction buyers in South Florida are heavily Spanish-speaking, and LatAm investors are a large share of that market. English and Spanish share one build, and the Spanish was written directly in Spanish.

The part nobody demos

Inventory is deterministic seed data sitting behind a Supabase-shaped adapter. Set one configuration object and the whole thing switches to a live database with zero code changes. Status updates already flow through a subscribe/emit seam, which is exactly where Supabase Realtime drops in.

That matters because it's the difference between a demo and a foundation. Most agency prototypes are a beautiful dead end that has to be rebuilt for production. This one is wired for the handoff on day one.

Measured, not claimed

Solmara is a concept, so it has no sales figures, and we won't invent any. We measured what can be measured. The live build scores 92 / 100 / 100 / 100 on Lighthouse for performance, accessibility, best practices, and SEO, and those scores were verified on the production URL instead of localhost.

That's the honest version of a result. A 3D experience that fails Core Web Vitals is a liability dressed as a differentiator.

What this demonstrates

One build covers every capability the presale category needs: real-time 3D as the purchase driver, catalog data at scale with live status, a conversion flow modelled on researched patterns, an installable kiosk for the physical sales centre, and bilingual delivery for the actual buyer market.

The service this demonstrates → · Explore Solmara ↗

If this were your launch

We'd start with a paid discovery sprint that looks at your unit mix, your price bands, your buyer geography, and your lender's evidence requirements. The sprint is credited against the build. Then we'd deliver in phases, so you have something sellable before the whole platform is finished.

Start a project →