Collaboration

Yongolailan — one page that books shows

This one is a collaboration, not a solo build. We contributed the front end and technical direction alongside the artist's team. Riv Lux Media does not own, host, or operate this site, and the music, films, artwork, and awards described below belong entirely to the artist and to Caribbean Sea Sound.

Yongolailan is a Cuban DJ, producer, and live electronic performer based in New York City, working across Afro-diasporic rhythms, Afro-Cuban roots, Latin jazz, and contemporary electronic music. His label, Caribbean Sea Sound, operates out of Brooklyn.

The site is a single page carrying live dates, a nine-release catalog, short films, merch, an About, a contact desk, and a downloadable EPK.

Visit the site ↗

The problem an artist site actually solves

Most musician websites are built as a shrine. The artist's job is to look impressive, and the visitor's job is to be impressed.

That gets the brief backwards. The people who matter most on an artist's site are not fans — they are bookers, promoters, journalists, and licensing supervisors, and every one of them arrives with a task. A booker needs to know what the act is, see proof it draws, and get a press kit into an email within about ninety seconds. A music supervisor needs to hear a track and find out who owns it.

So the page is organised around those errands rather than around the artist's biography.

What that changed

The catalog is a router, not an archive. Nine releases, filterable by album, EP, or single, each with its year, its credits, and a link straight out to wherever it lives — Spotify, Apple Music, SoundCloud, the vinyl press. The site does not try to be the player. Sending people to the platform where a stream actually counts is worth more to the artist than keeping them on the page.

The press kit is a download, not a request. The EPK is one click, no form, no email gate. Gating a press kit optimises for lead capture at the exact moment you want a journalist to have your material — it trades the thing you want for a metric.

The contact form pre-sorts itself. Booking, press, collaborations, licensing, sound design, DJ sets, live performance, general. A working artist gets all eight kinds of message and they carry very different urgency; sorting at the point of writing beats sorting at the point of reading.

Recognition is stated once, with specifics. A Cubadisco award, festival placements at Bolton, Florence, and EYEIFE — each with its category, its year, and the work it was for. Vague acclaim reads as puffery. Dated, attributable credits read as fact, and they are the lines a journalist can quote without checking.

What we contributed

Front-end build and technical direction. The site runs on Next.js as a single page with anchor navigation, so the whole thing arrives at once and every section is a link a booker can paste into an email.

The catalog, films, and merch content, the artwork, and the ongoing operation of the site are the artist's team's. We do not have back-end access to it, which is worth saying plainly on a portfolio page: this is a piece we helped build, not a piece we run.

What this demonstrates

Designing a site around what its highest-value visitor came to do rather than around its owner's story, and working inside someone else's project as a contributor — a normal and useful way to work, and one that only stays useful if the credit is accurate.

Visit Yongolailan ↗ · Web design →

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